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Chips Ahoy! Is Changing Its Iconic Cookie Recipefrom trying when it debuts a new and improved spin on its iconic chocolate chip ... that's getting a makeover. The new Chips Ahoy! packaging will feature an updated logo, a new cookie image ...
How have iconic logos evolved over time? Do logo changes tend to correspond to periods of revenue growth for brands? To find out, C+R Research examined the important logo changes of 13 well-known ...
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