from trying when it debuts a new and improved spin on its iconic chocolate chip ... that's getting a makeover. The new Chips Ahoy! packaging will feature an updated logo, a new cookie image ...

How have iconic logos evolved over time? Do logo changes tend to correspond to periods of revenue growth for brands? To find out, C+R Research examined the important logo changes of 13 well-known ...

The answer seems to be that it depends on the brand, the logo, and the circumstances. An infographic (below) from DesignMantic examines how iconic brand logos have changed over the past 100 years, ...