Catch Jesser's League Pass alternative broadcast in the NBA App for Pelicans-Warriors this Friday at 10 p.m. ET. Bailey Colon, for NBA.com The first instance that sparked YouTube sensation Jesser’s ...

The Mr. Beast of Basketball is joining La Familia for The Basketball Tournament this summer. Jesser, a YouTuber with 31 million subscribers, was added to the roster on Tuesday to bring the overall ...

All my work learning who Jesser is, why he has 31 million subscribers on YouTube, and if he’s any good at basketball — at least as a serviceable piece in The Basketball Tournament — has been for ...

Jesser, the YouTuber billed as the largest individual sports creator on the platform, has signed with CAA for representation in all areas. Jesser (full name: Jesse Riedel) currently has nearly 29 ...

The competitive gaming franchise will be reimagined with creators and content at the center. By Alex Weprin Senior Editor NBA Take-Two Media, the joint venture between the pro basketball league and ...