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Why Xfinity’s Jurassic Park Super Bowl Ad Is a Masterclass Small Businesses Can Actually Use

Behind the blockbuster nostalgia are smart lessons in cultural participation, consistency, and making value felt. When Xfinity makes its national Super Bowl debut, it doesn’t hedge its bets. It ...
The Business Journals

Comcast's Super Bowl commercial gives Jurassic Park an Xfinity-powered mulligan (video)

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Xfinity's first Super Bowl ...
The Business Journals

Xfinity rewrites 'Jurassic Park' history in first national Super Bowl ad (video)

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min The cable giant is pouring money ...
Business Wire

Xfinity’s First Ever National Super Bowl Campaign Reimagines and Reconnects Jurassic Park

PHILADELPHIA--(BUSINESS WIRE)--This Sunday, Comcast’s Xfinity makes its Super Bowl debut by reimagining one of the most iconic films in movie history: Universal Pictures’ Jurassic Park. The first-ever ...
Los Angeles Times

‘Jurassic World Rebirth’ chomps on big $147-million Fourth of July box office weekend

Dinosaurs ruled the box office once again this weekend as “Jurassic World Rebirth” hauled in a strong $147.3 million domestically over the five-day Fourth of July period to kick off what industry ...