To celebrate the launch of the Soul Turbo, Kia has launched a new marketing campaign called "The Arrival." It stars a baby hamster making a run from the hospital and causing a huge mess in the process ...

In the commercial, the hamsters hit the gym hard (one even sports a shirt that says "all buff, no fluff") as the Kia Soul also undergoes its own transformation. After the hamsters and the Kia Soul ...