Eastman Kodak, the iconic film company founded in Rochester by George Eastman 133 years ago, is warning that there is “substantial doubt” about its ability to stay in business. In its earnings report ...
George Eastman knew the value of advertising, and of a good trademark. "A trademark should be short, vigorous, incapable of being misspelled," he wrote. "It must mean nothing. If the name has no ...
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