Gass became CEO of Levi Strauss just over a year ... A key piece of that strategy? Women's clothes. For most of its 172-year history, jeans for men were Levi's "bread and butter," Phil writes.

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and ...

Levi Strauss CEO Charles Bergh has clarified that you can wash your Levi’s jeans but how you do and how often can be good for your denim and the planet. There are many theories about how to best ...

Levi Strauss & Co (LEVI) is a Zacks Rank #5 (Strong Sell) that is an American clothing company best known for its denim jeans, particularly Levi's brand jeans. The company had previously been ...

But jeans for men were the bread and ... who buy clothing more often. Women currently generate about 36% of Levi Strauss sales, up from about 29% in 2018. Gass says she thinks women can soon ...

Levi Strauss & Co. CEO Michelle Gass is, of course, a living human being, but clad in her dark-blue jean jacket and straight-leg black jeans, the self-proclaimed “denim head” blends in well on the ...