BUFFALO, N.Y. - You've probably seen a Likert Scale even if you don't know the ubiquitous measurement tool by name. In its traditional form, a researcher presents a statement followed by five response ...
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The Psychology Behind the Likert Scale
There are several ways you can gather data regarding someone’s preference or attitude. The Likert Scale is a five or ...
This posting is a sidebar, a bit of a rant. But if I can be a small part of saving the Likert Scale from death by its ongoing misuse, it'll have been worthwhile. You may receive a phone call about the ...
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