‘Severance' Reaches New Weekly Viewership High On Nielsen Charts; ‘Sweet Magnolias' Leads Streaming
Netflix dominated the Nielsen streaming charts from February 10 to February 16 with Sweet Magnolias leading the pack. Coming ...
Marketing Dive3y
Nielsen launches tool for mobile audience targeting and segmentation
Nielsen Co. has introduced a new service that meshes the company's consumer segmentation and mobile media targeting tools. The offering, called Mobile-PRIZM, is designed to help advertisers and ...
‘Back in Action’ Leads Big Week for Netflix on Nielsen Charts With 4 Shows Surpassing 1 Billion Minutes
Netflix's Jamie Foxx and Cameron Diaz-led movie Back in Action topped Nielsen's list of the most watched titles of the week.
Nielsen7d
Nielsen and LiveRamp Expand Relationship and Power Advertising Data Accessibility Across the Industry
Nielsen Marketing Cloud is a comprehensive data and technology solution that powers data-driven advertising and provides real-time insight into audiences. The platform enables clients to manage every ...
Radio & Television Business Report4d
Nielsen Marketing Cloud Integrates With LiveRamp Data Marketplace
Through this collaboration, NMC is able to extend its already extensive industry footprint to enable even greater access to our audience segments built on the industry’s most trusted data and most ...