State of play: Local TV broadcast stations have historically benefited in even-numbered years from huge upticks in ad spending around congressional elections. Every four years, that number ...
Last month, local TV broadcast operator Belo Corp. launched its attempt at a pure play digital marketing unit, ScreenShot Digital. The move is similar to ones taken by Time Inc., Gannett, Meredith ...
Sinclair is selling five of its local TV stations to a media executive who once oversaw sales initiatives for its regional ...
Spectrum Reach, the advertising sales business of Charter Communications, has announced the full-market rollout of Audience ...
Local TV and radio broadcasting is at a dangerous juncture ... We also compete with Big Tech for the advertising revenue that powers the newsrooms and weather centers at each local station.