4mon
Axios on MSNPolitical ads boost local TVState of play: Local TV broadcast stations have historically benefited in even-numbered years from huge upticks in ad spending around congressional elections. Every four years, that number ...
Last month, local TV broadcast operator Belo Corp. launched its attempt at a pure play digital marketing unit, ScreenShot Digital. The move is similar to ones taken by Time Inc., Gannett, Meredith ...
7d
The Desk on MSNSinclair to sell five TV stations to ex-Bally Sports sales executiveSinclair is selling five of its local TV stations to a media executive who once oversaw sales initiatives for its regional ...
Spectrum Reach, the advertising sales business of Charter Communications, has announced the full-market rollout of Audience ...
Local TV and radio broadcasting is at a dangerous juncture ... We also compete with Big Tech for the advertising revenue that powers the newsrooms and weather centers at each local station.
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