For the first time in more than 20 years, Amazon’s logo got a touch-up. In fact, all of its logos got a touch-up. The small but subtle changes are part of a company-wide brand system refinement, ...

A strong, consistent brand helps small businesses stand out, build trust and turn every customer interaction into loyalty and ...

Here are 15 companies recently named as the most valuable in the world. Sept. 30, 2013 — -- intro: The most valuable brands also happen to have company logos more recognizable than many of the ...

As much as the best Italian performance cars have pushed boundaries in performance and styling, there's also another element that makes them so desirable among collectors. It's hard to define exactly ...

Brand impersonation is a marketing problem wrapped in a cybersecurity disguise. Here's what leaders need to know.

A logo is one of the easiest ways to identify a brand; change it and you risk confusing customers. Hence, why this chain has ...

It's the first major brand re-design the team has had in three decades. "We felt it was time," said Bruce Schumacher, ...

Al-Modawat Specialized Medical Co.’s board of directors, in its meeting held on Oct. 11, approved changing the company’s ...

Some of us may have been a bit duped by Maxwell House announcing a recent name change. Here's why you ought to remain ...

As brand visibility grows, so does the risk of bad actors exploiting your company’s name and logo online. Fake websites, impersonator accounts and counterfeit listings can erode trust quickly, and ...

The Duchess of Sussex incorporated hummingbirds and a palm tree into the crest for As Ever Janine Henni is a Royals Staff Writer for PEOPLE Digital, covering modern monarchies and the world's most ...

On Wednesday, Jan. 29 in the Dyson Center, Marist University celebrated their designation change. Marist University revealed a new commercial for the school, and a new logo, a change which had been in ...