This is the first time a U.S. orchestra has commissioned a sonic logo, the Charlotte Symphony said. It’s from a Grammy-winning composer.

Visual logos get all the love, and for good reason. Human beings tend to be focused on visuals as a primary means of interpreting the world. But our other senses are just as powerful, and corporations ...

We don't always think about it, but sound can be as important to identifying a brand as any graphical logo. Netflix's 'ta-dum' instantly brings the streaming service's logo to mind. Apple's startup ...

For decades now, the PlayStation logo has been accompanied by an iconic jingle. It’s a very simple sound, but anytime it appears in a commercial or trailer, fans immediately know that a PlayStation ...

With the voice shopping industry set to reach $40 billion by 2022, major companies are investing not just in how their brands look, but how they sound. A few days ago, the company announced the ...