The social-heavy effort comes as the chain faces social media and competitor blowback for a video featuring its CEO.

So, say what you will about the awkwardness of the CEO, but that awkwardness is doing some heavy promotional lifting. The video has so far garnered more than 4.5 million views, which is a lot of ...

Burger King's Tom Curtis responded to a viral McDonald's marketing moment with a video showing him eagerly eating a Whopper.

A viral video has sparked a fresh wave of scrutiny over the way fast food giants like McDonald’s market their menu items, with one advertising expert revealing a subtle yet powerful tactic that could ...

The fast food brand is a staple for many a boozy night out – a reality that forms the basis of a new campaign from Leo UK ...

‘I’m lovin’ it’ might just be the best marketing campaign of all time. Here’s what to learn from it. Of all the many successful marketing campaigns McDonald’s has ever run, it’s hard to imagine ...

The release of "A Minecraft Movie" meal at McDonald's helped turned its fortunes around. - Jakub Porzycki/NurPhoto/Shutterstock McDonald’s sales have finally turned ...

The Digital Out‑of‑Home (DOOH) posters are programmed so that during daylight fasting hours they displa y McDonald’s ...