(The Hill) — MSNBC officially rebranded to MS NOW, which stands for My Source for News, Opinion and the World, on Saturday.

It's a new dawn for MSNBC, which is being rebranded and will now be known as MS NOW. The transition comes as the channel breaks off from its current parent company, Comcast NBCUniversal, and moves to ...

Starting Saturday, NBCUniversal's cable news channel MSNBC will be called MS NOW, a makeover that may come as a shock to its loyal audience. It's why every MSNBC host has been sending the same message ...