• Continuously innovate: Think of fragrance brand Le Labo and its personalized perfumes (often hand-blended and prepared in ...

Premium on translating We have had the opportunity to work with mass-market brands, mass premium brands and true luxury brands. A very interesting area for us has opened up in being a translator ...

Investing in consumer products requires distinguishing between passing fads and sustainable market leaders. Read more here.

Luxury’s growth One of the biggest factors behind this shift is the rise of homegrown premium brands ... mass-market advertising industry, which once relied on large-scale campaigns, is facing ...

Within the real luxury watch industry there is a refusal by some of the elite brands such as Patek Philippe ... products that are the top of the mass market. The value/cost of the components ...