For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance ...

Makuochi Echebiri is a News Writer for Collider. He has been interested in creative writing from as far back as high school, and he would consume pretty much anything that’s film or TV. However, his ...

If Richard Plepler was God. Max began to roll out “Channels” in the U.S. on Wednesday. The new in-app feature allows subscribers to “stream a live feed of HBO programming directly from the Max app ...

Warner Bros. Discovery boss David Zaslav — who famously killed CNN+ shortly after last year’s merger with Warner Media — plans to launch a new version of the ratings-challenged new channel on ...

Google is testing a new Performance Max channel setting that could give advertisers a direct way to tell the algorithm which channels they value more — a notable departure from PMax’s traditionally ...

Today, Roku (NASDAQ: ROKU), the #1 TV streaming platform in the US, and Max, Warner Bros. Discovery's premier global streaming service, announced the launch of Max on The Roku Channel. Customers can ...