Merino wool has dominated the outdoor base layer market, setting the bar for warmth, breathability, and temperature regulation. Although merino has long been considered the best base layer material ...

I’ve been a merino wool evangelizer for more than 20 years. You simply can’t beat the fiber’s combination of warmth to weight, moisture management, comfort, odor resistance, and sustainability for ...

Apparel made of 100 percent merino wool is great for winter activity—until it isn’t. It insulates, wicks, and dries admirably, as well as mitigates odors—up to the day your fingers pop through the ...

We take the upstanding reputation Australian wool enjoys on a global stage for granted these days. Meet one of the people responsible. But Queensland wool advocate Kerrie Richards saw the fallout from ...

And it adds a new, premium brand to the Australian Country Spinners stable. It is believed to be the first time a hand knitting yarn has been developed from superfine wool, which is traditionally used ...

Youth radicalism is tearing everything deemed a classic into shreds. Nonetheless, it bestowed immortality on men's hosiery. The generation of revolutionaries retained the socks basic silhouette, while ...