He isn’t just the “Michelin Man.” He has a name, and it’s Bibendum—which is Latin for drinking. It’s a long story. The anthropomorphic stack of tires who looks like an inflatable mummy is 125 years ...

With the announcement of the Michelin Guide American South, the Carolinas’ culinary scene is making its presence known. Much of that well-deserved attention is thanks to the international director of ...

There's a lot that is curious about the Michelin brand. Why is a tire company in charge of rating fine dining, for starters? Who even owns it now? And if tires are black, why is the mascot, an ...

tire maker and one giant leap for the Michelin Man. The Michelin Man, one of the world’s most recognizable icons, takes center stage in U.S. advertising for the first time as Michelin North America ...

An animated version of its famous Michelin man brand icon stars in a series of TV commercials as an epic hero who confronts a pressing problem in Asia: escalating fuel prices. One ad, produced by New ...

Before Monday night, when most Texans heard the word “Michelin,” they likely thought of the Michelin Man, not the Michelin Guide. And who could blame them? Outside the most hardcore foodie or ...

CLERMONT-FERRAND, France, May 12 (Reuters) - The son of a diplomat, Michelin's next CEO Jean-Dominique Senard grew up in a series of embassies around the world. Sign up here. Senard, a poised and ...

Here's Drew Stephenson's last supper: His 15th and final Michelin-starred restaurant visit in Texas, Hestia in Austin. Stephenson embarked on a whirlwind, six-week trip to visit them all. Thao Nguyen ...

Michelin is one of the oldest and most successful tire brands of all time, which means it has seen it all in terms of tire development –- and a whole lot more. Formed in 1889 by Edouard and André ...