Tires wear out. It’s a fact of life. And as tires wear, their effectiveness diminishes. This is most apparent when it comes to wet weather performance. All tires (aside from racing slicks) have ...

Michelin has launched the Premier A/S tire to replace its aging Primacy MXV4 performance all-season tire. Rather than a simple refresh, this new tire marks an ambitious overhaul, introducing a new ...

Last month, Michelin took the first step in trying to revolutionize the tire industry. The idea is a rather simple one that has eluded the world’s top scientists for decades. What if a tire never ...

Michelin's tire man, Bibendum, is back to promote the company's new Premier tires, which launched last year. The campaign touts the tires' ability to maintain grip and performance over their lifetime, ...

An all season tire designed for light duty pickups and SUVs. It has a 40,000 mile projected tread life based on CR's test. The Premier has Michelin Evergrip technolgy with an evolving tread to ...