PHILADELPHIA -- It's never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company's peak in the 1960s. Now, there are only around 630 ...

Add Yahoo as a preferred source to see more of our stories on Google. Owners of the iconic Mister Softee ice cream truck franchise want to put the freeze on three rogue operators -- two in Queens and ...

It’s a muggy morning at the Mister Softee headquarters in Runnemade, NJ. While most New Yorkers are retreating to the temporary oasis of Rockaway Beach or a friend of a friend’s air conditioned loft, ...

Mister Softee has hired a team of private eyes in its ongoing battle with upstart competitor New York Ice Cream — with one investigator likening the companies’ rivalry to a “Mafia turf war.’’ “There ...

The battles of the ice cream trucks seem to heat up every summer. This week, Mister Softee is suing the owner of the New York Ice Cream Truck for using its trademarked jingle, “The Mister Softee Sonic ...

It’s never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company’s peak in the 1960s. Now, there are only around 630 Mister Softee ...

For an anthropomorphized cylinder of liquid sugar, Mister Softee is a litigious man. After we ran our profile on Victor the ice cream man last month, attorneys for Mister Softee took notice, and filed ...

Last week a court order banned Mister Softee copycat Master Softee from operating ice cream trucks within NYC, when Judge Laura Taylor Swain found that Master Softee owner Dimitrios Tsirkos had ...

It’s an early spring afternoon in West Oak Lane, and I’m about to get ice-cream-man lessons from Morad Khalil, a Mister Softee franchisee who’s been pulling cones of soft-serve on the streets of ...