Mister Softee isn’t just one of the best names in the ice cream business — it used to be one of the biggest. But the soft-serve company, which got its start in Philadelphia and is now based in ...

PHILADELPHIA -- It's never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company's peak in the 1960s. Now, there are only around 630 ...

Mister Softee ice cream trucks have been a beloved symbol of summer nostalgia since their debut in 1956. Founded by brothers William and James Conway in Philadelphia, the iconic blue and white trucks, ...

Add Yahoo as a preferred source to see more of our stories on Google. RUNNEMEDE, N.J. − Zoe Green missed the sound of the Manapua Man, and how the trucks, with their twinkly music and icy treats and ...

Sunday is National Ice Cream Day and to celebrate, Green Country’s newest ice cream truck Mister Softee joined News On 6 Sunday morning to talk about the truck and to taste some ice cream! TULSA, Okla ...

Mister Softee has no tolerance for other ice cream trucks imitating its iconic design, cones and jingle, company officials say. The New Jersey-based ice cream truck franchise is suing three New York ...

EAST ISLIP, N.Y. (1010 WINS) – Now that’s a twist! After years of filling city streets with its iconic truck jingle, Mister Softee opened its first-ever ice cream shop this month on Long Island. The ...

New York (CNN) — It’s never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company’s peak in the 1960s. Now, there are only around 630 ...

Tierney Plumb is an editor of Eater’s Northeast region, covering D.C., Boston, Philly, and New York. After nearly 70 years of roving around America, old-school mobile truck Mister Softee is circling ...

Mister Softee is going hard on some copycat ice cream trucks. The New Jersey-based franchise claims that three Big Apple operators are trying to trick children by using “imposter” trucks painted to ...

Bruce Hill has tasted caviar and Chateau d'Yquem, but he still gets a thrill from the thought of a swirl of soft-serve ice cream. "I was about 6, and one of my first memories is of my first bite of a ...

Summer may be over but Mister Softee is giving Long Islanders a reason to extend the season with the opening of the ice cream vendor's second storefront, in Center Moriches. The first brick-and-mortar ...