Mobile phone marketing is an emerging new avenue for advertisers, game and software application makers, and wireless providers. As with any new industry, it faces a host of legal compliance issues, ...

Consumers get to learn all the necessary information they need before purchase. This information includes location and availability of the goods, time and price. This kind of marketing is the ...

The swell of smartphones and the growing hoards of people accessing the Internet from them should be ignored at the savvy marketer’s peril. Gone are the days when mobile marketing was only about push ...

As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce ...

In the United States, mobile phone marketing is still a fledgling industry. In Europe and Asia, where the mobile phone industry is still a few years ahead, it has developed into a relatively ...

Product marketing via short-messaging (SMS) directly to mobile phones can substantially boost sales, according to the findings of a test project done in Sweden.