The top 10 Super Bowl ads of the past five years and why they work, according to System1.

With tablet war getting hotter with each passing day, it’s just natural for the heat to be felt in the TV ads, too. Needless to say, the various tablet manufacturers are leaving no stone unturned in ...

In an unsettled time, the most effective commercial messages are all about reassurance, togetherness and entertainment. So that may help explain why — at a time when every fresh news alert seems to ...

At a time when every news alert seems to deliver a seismic jolt about the world, these ads mostly touch on safe subjects we expect in Big Game... The best (and worst) Super Bowl commercials this year ...