Kraft Heinz snack brand Planters is pausing paid advertising behind a campaign about the apparent death of its animated mascot, Mr. Peanut, after a helicopter crash Sunday killed nine people, ...

Snack food company Planters has killed off their famed mascot Mr. Peanut, and his "funeral" will take place during the Super Bowl. "It is with heavy hearts that we confirm that Mr. Peanut has died at ...

This week, snack brand Planters released a dramatic video showing the apparent death of its animated mascot, Mr. Peanut. It turns out killing off the iconic 104-year-old nut had to do with the ...

Mr. Peanut, who lived out the entirety of his years as the mascot of the Planters snack food company, has died. He was 104. The iconic brand ambassador died heroically sacrificing himself to save his ...

Mr. Peanut is back to his old self, er, shell. And yes, his trademark monocle, top hat and cane are back as well. Planters Peanuts, founded in 1906 in Wilkes-Barre, has revived its iconic mascot, ...

CHICAGO--(BUSINESS WIRE)--It’s not every day that a talking peanut blows out 100 candles on a cake in Manhattan’s Times Square. Today, Mr. Peanut made that image a reality. This morning, Planters rang ...

Mr. Peanut, the iconic mascot of the Planters Peanut Co. that was founded in Wilkes-Barre in 1906, has died. Planters released a pre-Super Bowl ad Wednesday in which Mr. Peanut was killed following a ...