PHILADELPHIA -- It's never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company's peak in the 1960s. Now, there are only around 630 ...

Mister Softee isn’t just one of the best names in the ice cream business — it used to be one of the biggest. But the soft-serve company, which got its start in Philadelphia and is now based in ...

Sunday is National Ice Cream Day and to celebrate, Green Country’s newest ice cream truck Mister Softee joined News On 6 Sunday morning to talk about the truck and to taste some ice cream! TULSA, Okla ...

It was just after 5 p.m. in San Francisco’s Outer Richmond, when a door flew open on 41st Avenue and a person dressed in their pajamas came sprinting out. With a leash in one hand and a purse and ...

Add Yahoo as a preferred source to see more of our stories on Google. When that familiar jingle echoes down your street, there’s no mistaking it — the ice cream truck is coming. In New Jersey, most ...

Childhood summer memories are sweet, among them chasing after a Mister Softee ice cream truck rolling down your street. But you don’t have to chase anymore. There’s an app for it. The South ...

The jingle of a nearby ice cream van is a sure sign that summer is approaching. But you never have to guess when the next time a popular ice cream truck might roll through your neighborhood because ...

Stefanos Chen, who covers the New York economy, spoke with a food vendor about the rising costs and red tape that threaten his business. By Emmett Lindner Inflation and its rising fuel prices have ...

Summer may be over but Mister Softee is giving Long Islanders a reason to extend the season with the opening of the ice cream vendor's second storefront, in Center Moriches. The first brick-and-mortar ...

Bruce Hill has tasted caviar and Chateau d'Yquem, but he still gets a thrill from the thought of a swirl of soft-serve ice cream. "I was about 6, and one of my first memories is of my first bite of a ...