NYX Professional Makeup, a budget brand with the payoff of higher-priced alternatives, started as a line that catered to professionals in the industry. And it still does. But now, the power of social ...

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Add Yahoo as a preferred source to see more of our stories on Google. Melanin-rich skin is a canvas that effortlessly showcases vibrant hues and luscious lip shades. Lip combinations serve as the ...

When you think of an affordable makeup brand with pigmented colors and great pay off, it’s hard to not think of NYX Cosmetics. The LA-based brand, originally named after the Greek goddess who ruled ...

Growing up in Los Angeles, Toni Ko spent hours at department store cosmetics counters, testing out creamy foundations and prettily packaged blushes. Then she'd head to the nearest drugstore to try and ...

NYX Professional Makeup is partnering with Samsung for an in-store virtual reality experience, according to a company press release. NYX said it will use Samsung's Gear VR Controller technology, which ...

LOS ANGELES, Jan. 22, 2025 /PRNewswire/ -- NYX Professional Makeup announced today the launch of NYXTAPE, a mixtape made up of five new bespoke tracks co-created with five independent female artists ...

Angel City Football Club stars and sisters Alyssa and Giselle Thompson just scored big in the beauty game. The two athletes, aged 20 and 19 respectively, are the newest faces of Nyx Professional ...