Nielsen's Ad Intel Data cover advertising occurrences for a variety of media types across the United States, starting in 2010 and including annual updates. These data can be broken down by Market Code ...

Harder-to-reach, rural areas have seen increased adoption of wearable devices on Nielsen’s persons panel, in turn fueling a fuller counting of television viewership. “The communal power of TV ...

The Mumbai office spans 1,50,000 sq. ft., while the Bengaluru facility covers 1,36,000 sq. ft., accommodating up to 1,500 ...

There’s some good news on the ratings front for Fox ahead of Super Bowl LIX. Measurement company Nielsen announced Monday that they’ve expanded their tracking of out-of-home viewership to ...