The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.

Nielsen said its Big Data + Panel national audience measurement technology, which relies on information about smart-TV screen ...

Paramount Global has officially renewed its contract with Nielsen, four months after hitting an impasse over cost of services ...

By Rick Porter Television Writer Nielsen has won accreditation for its “Big Data + Panel” TV measurement, becoming the first ratings provider to earn approval for that methodology. The ...