The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.

Paramount Global has a new multi-year deal with Nielsen for all the company's ratings data including for CBS, Paramount+ and ...

Nielsen said its Big Data + Panel national audience measurement technology, which relies on information about smart-TV screen ...

By Rick Porter Television Writer Nielsen has won accreditation for its “Big Data + Panel” TV measurement, becoming the first ratings provider to earn approval for that methodology. The ...