Nielsen's Big Data + Panel technology which includes measurement of smart-TV audiences, won backing from the Media Rating ...
Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all ...
Nielsen told ad buyers that it plans to drop panel-only ratings later this year, a decision that publishers and buyers have ...
The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.
Nielsen gets MRC accreditation for big data, which could open the door for wider use of Nielsen’s Big Data + Panel in the ...
Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ad measurement.
TelevisaUnivision and Nielsen are arguing over the use of a single southeastern household that appears to be causing big ...
But it’s worth noting that “Nielsen ratings” can actually refer to a variety of data sets with differing methodologies. And a set there that’s quite important for NFL ratings just just got ...
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