Nielsen Ad Intel’s 2024 Advertising Spend Report reveals Australia’s top ad spenders, leading industries, and emerging market ...

Nielsen has historically been perceived as a measurement company but is now actively shifting its identity. It aims to be ...

“Nielsen is proud to expand our partnership with Graham Media Group and deliver the most comprehensive view of their Local Linear, Digital, and Streaming audiences,” added Paul LeFort, managing ...

(Credit: Carmen Mandato/Getty Images) The Walt Disney Company extended its lead over YouTube in Nielsen’s Media Distributor Gauge in January, accounting for 12% of time spent watching TV – its ...

Exposing consumers to digital ad campaigns multiple times increases brand awareness and purchase intent, but the benefits diminish after a certain point, according to recent research from Nielsen. The ...

New Delhi: Nielsen, a media audience measurement firm, has inaugurated its new offices in Mumbai and Bengaluru to expand ...

Jessica Holscott, a veteran of Warner businesses including HBO, has been named chief financial officer of Nielsen. She will report to CEO Karthik Rao. “Jessica is a proven, world-class financial ...

Advertising: Media measurement remains an evergreen theme in the Indian advertising and media industry. At the recent ET M&E ...

Global audience measurement firm Nielsen has expanded its Indian operations with the opening of new offices in Mumbai and ...

Under this engagement, Nielsen will deploy tools like Nielsen ONE Ads (formerly Nielsen’s DAR—Digital Ad Ratings) and Volumetric and Reach Analysis on the platform. Recently, after two years ...

The agreement will see metrics accessible through the Nielsen One digital advertising ratings dashboard ... not only reinforces our role as a preferred partner in the Indian media ecosystem but also ...