Nielsen Ad Intel’s 2024 Advertising Spend Report reveals Australia’s top ad spenders, leading industries, and emerging market ...

Nielsen has historically been perceived as a measurement company but is now actively shifting its identity. It aims to be ...

The annual presidential speech is one of the last remaining mass-audience media moments available to a national politician.

Exposing consumers to digital ad campaigns multiple times increases brand awareness and purchase intent, but the benefits diminish after a certain point, according to recent research from Nielsen. The ...

New Delhi: Nielsen, a media audience measurement firm, has inaugurated its new offices in Mumbai and Bengaluru to expand ...

Advertising: Media measurement remains an evergreen theme in the Indian advertising and media industry. At the recent ET M&E ...

Under this engagement, Nielsen will deploy tools like Nielsen ONE Ads (formerly Nielsen’s DAR—Digital Ad Ratings) and Volumetric and Reach Analysis on the platform. Recently, after two years ...

Nielsen has leased significant office space in Mumbai and Bengaluru to bolster its presence in India, driven by the growing ...

As part of its commitment to India’s technology and analytics ecosystem, Nielsen recently signed a MoU with the government of ...

The agreement will see metrics accessible through the Nielsen One digital advertising ratings dashboard ... not only reinforces our role as a preferred partner in the Indian media ecosystem but also ...

Nielsen, a global leader in audience measurement, data, and analytics inaugurates its new offices in Mumbai and Bengaluru to ...