This enhanced integration allows advanced audiences created within TransUnion’s TruAudience platform to be seamlessly shared to and measured by Nielsen ONE, the company’s cross-media ...

Nielsen Ad Intel’s 2024 Advertising Spend Report reveals Australia’s top ad spenders, leading industries, and emerging market ...

Media measurement firm Nielsen ... according to a memo sent from Nielsen to ad-buyers and confirmed to The Wall Street Journal by the company. The panel-only product has for decades served as ...

As Paramount continues its evolution into a next-generation media company, we’re proud to play a critical role and know this deal will be a win for everyone: Nielsen, Paramount and all of our jo ...

New Delhi: Nielsen, a media audience measurement firm, has inaugurated its new offices in Mumbai and Bengaluru to expand ...

India's media market is experiencing rapid growth, driven by increasing digital consumption, evolving audience preferences ...

And here to make that argument is Nielsen, which has a new way of tracking attention among media companies — including digital upstarts ... the TV time a big media company commands — via ...

Global audience measurement firm Nielsen has expanded its Indian operations with the opening of new offices in Mumbai and ...

As part of its commitment to India’s technology and analytics ecosystem, Nielsen recently signed a MoU with the government of ...

Nielsen, a media company, has collaborated with JioStar ... we aim to redefine how advertising on Digital/ OTT is measured and delivered across India’s most iconic entertainment and sports ...

The annual presidential speech is one of the last remaining mass-audience media moments available to a national politician.

As Black consumers continue to be digital trendsetters ... With the growing diversity of audiences and media platforms, Nielsen's approach—big data verified and enhanced by robust panels ...