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Nielsen Set To Add Big Data to Local Ratings in All Markets Starting in January
Nielsen said its local television ratings combining big data from set-top boxes and smart TVs with viewer panels will become ...
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Nielsen to finally overhaul its dinosaur local TV ratings system next year
Nielsen household diaries may soon be a thing ... households write down their television intake -- throughout 140 local markets by the middle of next year. SEE ALSO: Even newspaper ads aren ...
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Hubbard Broadcasting Adds Nielsen For Minneapolis Local TV Measurement
Nielsen’s local market insights allow KSTP and KSTC TV to better understand our audience and serve them the local news, weather and sports content that most resonates.” The post Hubbard ...