Super Bowl LVIII between the 49ers and Chiefs generated a total average audience of 123.7 million. Even if the new technology triggers, say, a 10-percent bump to 136.7 million, there are more than 335 ...

One of Nielsen's newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has beebn ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ...

The company on Wednesday said Big Data + Panel had received accreditation ... although they may have used Nielsen as well, according to a November survey from market intelligence firm Advertiser ...

TelevisaUnivision and Nielsen are arguing over the use of a single southeastern household that appears to be causing big ...

Paramount Global has entered a new long-term deal with Nielsen, enhancing audience insights across all platforms, including Paramount+ and Pluto TV.

Paramount Global has a new multi-year deal with Nielsen for all the company's ratings data including for CBS, Paramount+ and ...

Global and Nielsen have signed a new, multi-year deal, effective immediately, the companies announced. “The partnership ...

Nielsen CMI data also showed that the percentage of New Zealanders planning ... underscores their determination to connect ...