NielsenIQ is going deeper with its consumer research. The firm just unveiled an expanded ... s position as the leading ...

Media giant Paramount Global and Nielsen have signed a new deal that would see the research firm provide measurement and ...

Paramount and Nielsen ended a four-month standoff Monday with a renewed contract that will allow the media giant access to audience ratings including viewership information from cable, broadcast and ...

Paramount Global has resumed its partnership with media measurement firm Nielsen, ending a public dispute over the cost of their arrangement. The owner of the CBS broadcast network said Monday that it ...

This story was originally published on Marketing Dive ... and agencies during last year’s upfront season, per Nielsen, and the company is endorsing it as a currency for this year’s upfronts.

Global and Nielsen have signed a new, multi-year deal, effective immediately, the companies announced. “The partnership ...

Paramount Global has entered a new long-term deal with Nielsen, enhancing audience insights across all platforms, including Paramount+ and Pluto TV.

Walt Disney maintained its lead in U.S. TV viewing share in December, bolstered by holiday movie marathons and strong ...