Are you a print subscriber? Activate your account. By Ad Age Staff - 3 sec ago By Brandon Doerrer - 45 min 48 sec ago By Tim Nudd - 1 hour 37 min ago By Sabrina Sanchez - 1 hour 37 min ago By ...

Paramount has been relying on data from VideoAmp, one of a growing number of rivals to Nielsen, to help advertisers track the number ... supply looks at the market, in terms of that data, for ...

data-backed decisions in a rapidly shifting market landscape.” The Omnishopper panel platform now provides visibility into 5,000 previously unreportable brands, “enabling clients to track growth ...

Billboard and Nielsen announced today the addition of U.S. YouTube video streaming data to its platforms, which includes an update to the methodology for the Billboard Hot 100, the preeminent ...