Nielsen Marketing Cloud is a comprehensive data and technology solution that powers data-driven advertising and provides real-time insight into audiences. The platform enables clients to manage every ...

Through this collaboration, NMC is able to extend its already extensive industry footprint to enable even greater access to our audience segments built on the industry’s most trusted data and most ...

NielsenIQ is going deeper with its consumer research. The firm just unveiled ... authority in consumer behavior and insights." The company said the solution seamlessly integrates both online ...

In 2019, WPP sold a 60% stake in Kantar to Bain Capital, originally valuing Kantar at £3.2bn, with long-term goals to ...

Through the center’s relationship with Nielsen ... Business and around the world access to Nielsen’s US Ad Intel dataset, which starts in 2010. These data include individual advertising occurrences ...

Nielsen’s “3 ... a shift expected to increase market-level radio audience growth by 24% and boost measurable ad impressions. McVay Media’s Mike McVay, Research Director Inc.’s Steve ...