Nielsen and Paramount Global are counting on each other once again. The two companies have struck a new deal that will reinstate access to the measurement giant's audience ratings for the media conglomerate's CBS,

As part of the new deal, Paramount has licensed several new services from Nielsen, including the recently accredited “big data + panel” measurement, ad-supported streaming platform ratings and the expansion of out-of-home ratings, which now covers 100 percent of the United States (up from about two-thirds of the country previously).

Paramount and Nielsen have renewed their measurement partnership after a four-month standoff, effective immediately, the companies announced today.