Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ...

New York – February 7, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced that ...

Panels aren’t going away, mind. Panel data will be part of Nielsen’s Big Data + Panel offering, which earned Media Rating ...

TelevisaUnivision and Nielsen are arguing over the use of a single southeastern household that appears to be causing big ...

New York – February 3, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television ...

Nielsen and Paramount have settled a months-long contract dispute. The two companies have signed a new, multiyear deal under ...

Additionally, Nielsen’s people panel allows it to be the only company to most accurately measure diverse audiences. The update ensures that Nielsen is representing all out-of-home viewing by ...

Paramount has also agreed to license Nielsen services included advance audiences, big data + panel measurement, ad-supported streaming platform ratings, Nielsen ONE ads for connected television ...

Paramount has licensed new Nielsen services including Advanced Audiences, Big Data + Panel, Ad-Supported Streaming Platform ...

Measurement firm's annual intelligence report suggests Black Americans averaged more hours of media consumption and remain on ...

It is a privately held broadcast media company with television and radio stations in a variety of markets ranging from Albany ...