The Super Bowl always becomes the most-watched TV event of the year, by far. This year's could end up being the most-watcher ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ...

New York – February 7, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced that ...

Panels aren’t going away, mind. Panel data will be part of Nielsen’s Big Data + Panel offering, which earned Media Rating ...

TelevisaUnivision and Nielsen are arguing over the use of a single southeastern household that appears to be causing big ...

New York – February 3, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television ...

Nielsen and Paramount have settled a months-long contract dispute. The two companies have signed a new, multiyear deal under ...

Additionally, Nielsen’s people panel allows it to be the only company to most accurately measure diverse audiences. The update ensures that Nielsen is representing all out-of-home viewing by ...

Paramount has also agreed to license Nielsen services including advance audiences, big data + panel measurement, ad-supported streaming platform ratings, Nielsen ONE ads for connected television ...

Measurement firm's annual intelligence report suggests Black Americans averaged more hours of media consumption and remain on ...

Paramount has licensed new Nielsen services including Advanced Audiences, Big Data + Panel, Ad-Supported Streaming Platform ...

Media measurement firm Nielsen has announced an end to its consumer panel-based TV ratings, a product which has served as the ...