Months after its prior contract expired, Paramount and Nielsen are working together once again. This article, Paramount ...

Nielsen will stop selling various ratings solutions that rely only on its panels measurement by the end of the year. This ...

Media giant Paramount Global and Nielsen have signed a new deal that would see the research firm provide measurement and ...

Nielsen Reports Major Recent Ratings Milestones for CBS and Paramount+ Series NEW YORK, Feb. 3, 2025 /PRNewswire/ -- Paramount Global and Nielsen, a global leader ...

Paramount Global and Nielsen renewed their measurement contract after a months-long feud during which CBS and other ...

Nielsen has reached an agreement for audience measurement with Paramount Global, ending a four-month stand-off. The new multi ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ad measurement.

Nielsen earns MRC accreditation for its Big Data + Panel measurement solution, which includes its legacy panels and bigger ...

Engaging Black audiences: How brands impact, grow and win with inclusion. As Black consumers continue to be digital ...

Nielsen is also the industry leader in streaming measurement with widely adopted products like Streaming Content Ratings (which feeds in Nielsen's Streaming Top 10) and Streaming Platform Ratings ...