Nielsen will stop selling various ratings solutions that rely only on its panels measurement by the end of the year. This article, Nielsen to stop selling panels-only ratings data by Q4, was first ...

Forty-nine percent of those said the newer entrants were as effective as Nielsen’s products and 36% called them more effective, the survey found. Most agencies, which handle the majority of ad buying, ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ...

Measurement firm's annual intelligence report suggests Black Americans averaged more hours of media consumption and remain on ...

One of Nielsen‘s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has ...

Roughly half of all viewing in the United States that holiday was on streaming services, said Nielsen, the measurement service which has followed the rise of streaming in relation to traditional ...

Nielsen and Paramount Global are counting on each other once again. The two companies have struck a new deal that will reinstate access to the measurement giant’s audience ratings for the media ...

Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all ...

Nielsen helped lead Nordic's growth to a global leading company with more than $500m in annual sales and a broad portfolio of ...