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Nielsen to End Panel-Only Ratings That Have Measured TV for DecadesMedia measurement firm Nielsen will stop selling its stand-alone consumer panel-based TV ratings in the fourth quarter of this year, according to a memo sent from Nielsen to ad-buyers and ...
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Nielsen to stop selling panels-only ratings data by Q4The report, from the Wall Street Journal, comes just two days after Nielsen received accreditation from the Media Ratings Council for its “Big Data & Panel” measurement product, which combines ...
There’s some good news on the ratings front for Fox ahead of Super Bowl LIX. Measurement company Nielsen announced Monday that they’ve expanded their tracking of out-of-home viewership to ...
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