Nielsen Ad Intel’s 2024 Advertising Spend Report reveals Australia’s top ad spenders, leading industries, and emerging market ...

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Streaming accounted for 42.6% of viewership for the month, while broadcast and cable's shares were 22.5% and 24.4%, respectively, according to Nielsen ...

which replaced the previously used “Total Audience” metric that was historically used to report the reach of the Super Bowl. According to Nielsen, the 182.8 viewers for Super Bowl LIX ...

Exposing consumers to digital ad campaigns multiple times increases brand awareness and purchase intent, but the benefits diminish after a certain point, according to recent research from Nielsen. The ...

Season two of Severance is shaping up as one of Apple TV+’s most watched series to date.

Severance” is still doing great for Apple TV+, notching another 557 million minutes viewed per Nielsen‘s streaming list from ...

Gracenote, the content data business unit of Nielsen, has released a report providing data and insights on the changing state of free ad-supported streaming tel ...

Nielsen Ad Intel released its 2024 Advertising Spend Report, revealing the brands and sectors investing the most in media.

Through this collaboration, NMC is able to extend its already extensive industry footprint to enable even greater access to our audience segments built on the industry’s most trusted data and most ...

Jessica Holscott, a veteran of Warner businesses including HBO, has been named chief financial officer of Nielsen. She will report to CEO Karthik Rao. “Jessica is a proven, world-class financial ...