Media measurement firm Nielsen will stop selling its stand-alone consumer panel-based TV ratings in the fourth ... according to a November survey from market intelligence firm Advertiser Perceptions.
According to Nielsen, in-car listening constitutes the majority of away-from-home radio usage, with weekends leading at 79% ...
The Media Rating Council has approved the accreditation of Nielsen's Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm's panel measurement ...
How did he do in Nielsen TV ratings? Trump drew an estimated 36.6 million viewers, reported Nielsen, which tracks how many people watch television programs. The number of viewers was lower than in ...