Under Armour is among the world’s biggest sportswear brands, behind the likes of Nike, Adidas and Puma, yet its name rarely fills the pages of The Drum. Armed with a new brand and product ...
Nearly three decades ago, Kevin Plank founded Under Armour. Now, he's trying to turn ... differentiating itself from competitors like Adidas and Nike, resulting in a "lack of brand clarity ...
Under Armour is in trouble. While similar sports retailers like Nike and Adidas are posting positive sales growth numbers relatively consistently in past years, Under Armour has sputtered.
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