Liverpool have signed a multi-year kit deal with Adidas beginning next season that will replace sportswear manufacturer Nike, ...

Whether Adidas can win more American shoppers from market leader Nike will be key to its continued success this year, investors and analysts said, as the German brand looks for new sources of growth ...

Adidas CEO Bjorn Gulden warned that President Trump’s import tariffs could worsen inflation and force consumers to cut back ...

While Adidas is performing well globally, the US market remains a challenge. In the third quarter of 2024, sales in North America fell by 7%, primarily due to the loss of revenue from the Yeezy ...

The sporting-goods company targets continued sales growth and market-share gains as arch-rival Nike seeks a turnaround to ...

Liverpool’s Earnings from Nike in 2023/24 ConfirmedLiverpool have learned exactly how much they generated from their ...

adidas and Liverpool Football Club are making big things happen on the pitch, announcing a new multi-year partnership kicking ...

The Reds have capitalised on relationships with high-profile figures such as basketball legend and Fenway Sports Group ...

Last year Adidas brought on WNBA legend Candace Parker to lead its women’s basketball unit, Nike recently launched a new ...

Shares in footwear brand Nike (NKE) slipped lower today on fears that German rival Adidas was increasingly breathing down its ...