Which kawaii makeup is best? In Japanese pop culture, kawaii is a trend that roughly translates to “cuteness.” All things can be kawaii: clothing, foods, home goods, stationery ...

From powder blue shadows to pale pink blushes, here's how to add a pastel pop to your look. Whether you use this waterproof, ...

Trying makeup trends, at least once, is a lot of fun, but some makeup trends are a lot more difficult to pull off—I don’t care who you are. Pastel makeup is the latest trend for spring and, frankly, ...

With the spring season now upon us, lighter colors should start making their debut in your cosmetic collection. Soft, sheer shades are relatively easy to master, but the world of pastels can be a ...

This time of year, it's only natural to break out the rich burgundies, deep plums, and muted nudes that have become staples of cold weather makeup. There's certainly nothing wrong with rocking darker ...

This spring, makeup has a sweet tooth. In step with the season’s pastel clothing, beauty companies are offering a virtual cornucopia of confection-colored eye shadows, nail polishes and lipsticks that ...