Hopefully, PayPal's strategies will help drive increases ... PYPL improved how the BNPL is presented in its marketing efforts. This led to the BNPL option being selected more often.

Their departures came after PayPal shifted its marketing strategy during the coronavirus pandemic, placing less emphasis on the brand and more on catering to small businesses, said a source with ...

Judicious use of data is also key to PayPal’s marketing strategy, Sheraton said, and is something all marketers must now be capable of. Being able to leverage data, and understand what decisions ...

Grether and Anderson will both report to Diego Scotti, EVP and General Manager of the PayPal Consumer Group, Global Marketing and Communications ... Prior to Uber, Grether led the product strategy for ...

Transaction Margin Dollar Growth Strategy: PayPal management outlined three key areas driving Transaction Margin Dollar (TMD) growth. Branded checkout remains profitable and is experiencing growth ...

His role at PayPal will involve overseeing the Global Marketing team and enhancing the marketing strategies for PayPal and its associated brands, including Venom. Seeley's immediate focus will be on ...

PayPal has teamed with actor Will Ferrell for the digital payment system’s largest-ever U.S. advertising campaign in terms of spend and scale, per details shared with Marketing Dive. Key to the effort ...

On Tuesday, PayPal is outlining its strategy to deepen user engagement and position Venmo as the default app not just for peer-to-peer transactions, but for spending, saving and becoming what the ...