Instacart's LIX Super Bowl ad unites various brand mascots and characters who work together on game day to deliver a grocery order. PEOPLE can exclusively reveal the 30-second ad, which will air ...

Like Mr. Peanut, the Kool-Aid Man and Tony the Tiger, the Pillsbury Doughboy is one of the most legendary food mascots of all time. And for good reason! He’s absolutely adorable, he’s soft and doughy, ...

The win expands Vayner's existing relationship with the brand. Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch ...

The Iconic Pillsbury Mascot Is Getting a Larger-Than-Life Transformation to Celebrate the Crescent Rolls, Biscuits and Cinnamon Rolls That Now Bake Up Bigger He’s soft, he’s sweet and now... he’s ...

Keeping a 60-year-old mascot relevant is no small feat, but Pillsbury has done it with flair – proving that nostalgia, when handled right, can feel fresh. In celebrating the Doughboy’s enduring charm, ...

Would a coupon persuade you to buy more Cheerios? How about: “The right coupons to the right consumers at the right time.” That — CEO Jeff Harmening said in an interview Wednesday — is General Mills’ ...